Demonstration of creating a famous brand of indust

2022-07-31
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Bao'an District has created a "demonstration zone of famous brands in Guangdong industrial robot industry"

artificial intelligence reading aloud:

speaking of the robot industry, people will think of Bao'an District with a deep manufacturing industry foundation. Bao'an District has established a demonstration zone to integrate upstream and downstream resources of the industrial robot industry, comprehensively carried out quality revitalization activities such as independent innovation, quality improvement and brand creation, and promoted the overall upgrading of industrial robot technology with high quality

high quality development promotes the agglomeration and take-off of the robot industry

speaking of the robot industry, the hardness test is the most simple and easy method in the mechanical performance test. People will certainly think of Bao'an District, which has a deep manufacturing industry foundation. Under the guidance of quality development, the robot industry in Bao'an District has been booming in the past two years. According to incomplete statistics, there are about 350 industrial robot enterprises in Shenzhen so far, including about 130 industrial robot enterprises in Bao'an District, accounting for 37.14% of the city's total, ranking first in the city. Among them, 14 enterprises, including Han Zu, Jintuo, lianshuo, xuanshuo and Zhixin, have an annual output value of more than 100 million yuan, forming the first echelon of industrial robot industry in Bao'an District. At present, Baoan industrial robot products have been sold to more than 20 countries around the world

in August 2016, with the approval of Guangdong Provincial Office for quality improvement, Bao'an District officially launched the preparatory work of "Guangdong industrial robot industry famous brand demonstration zone". Over the past two years, under the careful guidance and strong support of Guangdong Provincial Bureau of quality and technology supervision, Shenzhen Municipal Party committee and government, Shenzhen market and quality supervision and Management Committee, Bao'an District Party committee and government have attached great importance to it, comprehensively planned, strengthened organization and implementation, guaranteed financial support, and successfully completed the task of creating the demonstration zone

Bao'an District integrates upstream and downstream resources of the industrial robot industry by creating a demonstration zone, comprehensively carries out quality revitalization activities such as independent innovation, quality improvement and brand creation, and promotes the overall upgrading of industrial robot technology with high quality. The establishment of the demonstration zone is a new starting point, which will certainly lead the industrial transformation and upgrading, and drive Bao'an District to realize the magnificent transformation from a "large industrial area" to a "large brand area"

◆ accelerate the growth of industrial agglomeration scale

enter Bao'an District, you can feel the strong flavor of robot industry agglomeration

Zhongyuan Zhiren Technology (Shenzhen) Co., Ltd. is a national high-tech enterprise, focusing on providing integrated solutions for industrial robot systems. "After the establishment of the demonstration area, our company has developed rapidly." According to the relevant person in charge, at present, the company has a manufacturing base of more than 7000 square meters in Shenzhen, including a 6000 square meter intelligent manufacturing demonstration factory in Bao'an Fuyong Tangwei high tech Zone, which specializes in manufacturing and testing new display OLED &tft; Songgang branch of Taohuayuan science and technology innovation park in Bao'an has a self purchase R & D base and an intelligent industrial robot system integration customer experience center. The main products that have been developed include more than ten kinds of products, such as sheet image detection robot, coil image detection robot, image assembly detection robot, special-shaped plug-in robot, laser selective soldering double arm robot, etc. Many indicators of the company have reached the industry-leading international level, and won the first prize of Guangdong Provincial Science and Technology Progress Award in 2015 and the second prize of national science and Technology Progress Award in 2016

Shenzhen Shichun Intelligent Equipment Co., Ltd. is a national high-tech enterprise integrating fluid application R & D, production, sales and service. The company's products include dispensing machine, glue filling machine, glue spraying machine, glue applicator and other fluid application peripheral and industrial robot integrated applications. After years of development, Shichun intelligent has become a leading enterprise in the fluid application industry and has successfully landed in the capital market. The company and its subsidiaries have 42 patents, 22 software copyrights and 4 software product registration certificates. In 2017, the first batch of backbone enterprises selected in Guangdong industrial robot industry well-known brand demonstration zone brought significant brand demonstration effect to the company. In 2018, the company successfully introduced the performance excellence management standard implementation project, and the company has further stepped up to a new level of standardization and scale of operation. The relevant person in charge of the company said: the establishment of the demonstration zone will improve the reputation of Bao'an robot industry and accelerate the development of enterprises

the author learned from the quality department of Bao'an Bureau of the municipal market and quality supervision commission that after two years of establishment, the industrial robot industry in Bao'an District has shown a good development trend of steady growth in industrial scale and accelerated industrial agglomeration

the industrial benefits increased steadily. In 2017, the total output value of industrial robots in Bao'an District was 28.784 billion yuan, an increase of 30.16% over 2016, and the tax paid was 1.183 billion yuan, an increase of 20.17% over 2016. Many enterprises have embarked on the road of creating brands and increasing efficiency. According to statistics, in 2017, the market share of industrial robots in Bao'an District reached 9.72%, which has steadily increased compared with the previous two years. The market competitiveness of industrial robot enterprises in Bao'an District has gradually increased, and the market share has continuously expanded

the effect of industrial agglomeration is obvious. Baoan District takes COFCO (Fu'an) robot intelligent manufacturing industrial park and Quanzhi science and Technology Innovation Park as key parks, and takes Xiwan intelligent equipment innovation park, Sino German cooperation Industrial Park and country garden robot industrial park as expansion parks to promote industrial agglomeration. At the same time, Bao'an District continues to promote the depth and breadth of robot development and build an industrial chain system with unique advantages

the independent innovation ability of the industry has been enhanced. Bao'an District is the main area of the National Independent Innovation Demonstration Zone, and the innovation ecosystem is increasingly improved. In 2015, Baoan district established the robot industry technology innovation alliance, which brings together robot enterprises and scientific research institutions, financial capital, industrial incubation parks, etc., effectively centralizes scattered resources and demands on the industrial chain, and builds a collaborative innovation exchange platform. Meanwhile, industrial robot enterprises in Bao'an District attach great importance to independent innovation and product R & D as a whole. At present, the R & D personnel of industrial robot enterprises in Bao'an District account for about 26.77% of the total number of employees, of which the R & D personnel of lianshuo, shenkete and other enterprises account for more than 60%. In 2015, the "complete set of auto body stud welding automation equipment" developed by Shenzhen Hongbai Technology Industry Co., Ltd., the backbone enterprise of the demonstration zone, won the Guangdong Provincial Science and Technology Progress Award; In 2016, the 3D stereovision robot project jointly applied by Zhongyuan Homo sapiens and the Automation Department of Tsinghua University won the second prize of the national science and technology progress award

◆ establish a brand to promote transformation and upgrading

create a demonstration zone, which is an experience for the government to promote brand building, a reform to promote industrial transformation and upgrading, and an experiment to implement the national supply side structural reform. In the process of establishing the demonstration zone, Bao'an District has paid attention to the construction of regional brand culture, established a benchmark enterprise, played the main role of enterprise brand construction, increased brand publicity, and achieved fruitful results in brand construction

the establishment Office of Bao'an District has selected 6 enterprises, including Zhongyuan Zhiren, Shichun, YANGSEN, hengtuogao, Hongbai and lianshuo, as the backbone enterprises in the demonstration zone, which have strong innovation ability, master core key technologies, good business conditions and play a major role in driving the industry. In addition, since Shenzhen Han's Intelligent Equipment Technology Co., Ltd. won the title of "quality benchmark" in 2017, the district establishment office selected this enterprise as the benchmark enterprise for quality improvement and brand building in the demonstration area, and organized other industrial robot enterprises under its jurisdiction to learn from their brand building experience and advanced management methods

after two years of building the demonstration area, the brand building in Bao'an District has achieved remarkable results. Through calculation, the six key enterprises in the demonstration zone have created brand value of a certain scale to varying degrees. Among them, the brand values of Shenzhen lianshuo automation technology universal testing machine Co., Ltd. and Shenzhen Hongbai Technology Industry Co., Ltd. are 229.2 million and 119.5 million respectively. In addition, Zhongyuan Zhiren Technology (Shenzhen) Co., Ltd. and Shenzhen Shichun Intelligent Equipment Co., Ltd. have also created tens of millions of brand values

the demonstration zone has formed a number of well-known brands with core technologies, independent intellectual property rights and strong competitiveness. In 2013, Shenzhen Rongde Robot Technology Co., Ltd. won the title of "Guangdong famous brand". In 2015, Shenzhen Chuangshi Machinery Co., Ltd. won the title of "Guangdong famous brand". In 2016, Shenzhen lianshuo Automation Technology Co., Ltd. won the title of "Guangdong famous brand". In 2017, Shenzhen Janssen industrial robot Co., Ltd. won the title of "Guangdong famous brand"

◆ promote the overall improvement of industrial quality

Bao'an District actively carries out quality improvement activities, explores the construction of comprehensive quality assessment index system, strengthens the supervision of import and export products, implements the anti-counterfeiting system, promotes advanced quality methods, builds a perfect quality integrity system, and promotes the overall improvement of the quality of Bao'an industrial robot industry

established a perfect quality integrity system. Bao'an District launched the "blacklist" system and rectification and withdrawal mechanism for production enterprises in Bao'an District to create a famous brand demonstration area of Guangdong industrial robot industry ", guiding enterprises to establish quality integrity management systems, manuals, archives, etc., and consolidating the foundation of brand construction. At the same time, the "Baoan District Industrial Robot quality information credit service platform" has been developed to provide basic information guarantee for product quality traceability and product quality integrity system construction. At present, 72 Baoan industrial robot enterprises have imported quality credit information

vigorously implement the quality improvement project. The municipal market and Quality Supervision Committee, together with the Municipal Education Bureau, recommended Shenzhen pea robot company in COFCO (Fu'an) robot intelligent manufacturing industrial park to the Provincial Quality Supervision Bureau as the 2017 social practice base of quality education for primary and secondary school students in Guangdong Province; Special training on the qualification of chief quality officers of key enterprises in the industrial robot industry was carried out, 47 chief quality officers were trained, and all the backbone enterprises in the 6 demonstration areas have established the chief quality officer system; Promote advanced quality management methods, introduce excellent performance management mode for 6 key enterprises in the demonstration zone, and further improve the quality management level of key enterprises

establish a complete quality assessment system. The establishment office conducted in-depth visits to key enterprises and developed the comprehensive quality and safety evaluation and assessment index system for the famous industrial robot brand demonstration zone in Bao'an District, Shenzhen. According to the assessment requirements of "strong quality city" in Shenzhen, the construction of Bao'an industrial robot demonstration zone was included in the assessment of strong quality city in 2017, and Bao'an District ranked first in all districts of the city

create an efficient public service platform. First, promote the construction of robot professional technology incubator and maker space. By guiding COFCO (Fu'an) robot intelligent manufacturing industrial park and guider maker space to make use of existing advantages to promote the construction of robot professional technology incubator and maker space, attract high-quality robot R & D achievements and products to be displayed, and build a robot exhibition center. Up to now, more than 60 enterprises in the robot and intelligent manufacturing industry have been attracted to settle in, accounting for more than 85% of the settled enterprises. The industry cluster is gradually taking shape and playing a good role. In 2017, COFCO (Fu'an) robot intelligent manufacturing industrial park was recognized as a national science and technology enterprise incubator by the Ministry of science and technology. The second is to establish a public testing service platform with high standards. In 2017, the "Shenzhen robot standard testing service platform" was officially unveiled in Bao'an District to test robot products, key technologies and supporting technical standards

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